Reto Schnyder is an entrepreneur and innovator. With his team, he has developed over a dozen patents and more than 100 products and services in more than a decade. He is considered one of the Design Thinking pioneers and added elements from Behavioral Economics and Lean Start Up to this method early on. After more than 12 years as a consultant on behalf of companies such as Hewlett-Packard, Roche, BASF, Coca-Cola and Zurich Insurance, he now develops his own products and start-ups with his team at Break/Through Ventures. These include, for example, the best-selling high-pressure cleaner, the first smart defibrillator, numerous consumer goods and pioneering fintech solutions. Schnyder's lectures are thus based on his daily innovation practice. He does not limit himself to grey theory, but relies on concrete, practical examples and peppers his lectures with numerous anecdotes. At the same time, rather untypically for a service provider, he speaks openly about his experiences and learnings. Flops and successful case studies are mentioned in equal measure in his entertaining and often unsparing lectures. His insights and expert tips are always tried and tested in everyday life and presented in concrete examples, so that his listeners can easily find themselves in their own working environment.