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Julius van de Laar

Campaign and Strategy consultant


Innovation & Future


Crisis Management



Julius van de Laar is a political and strategic consultant. In the 2008 and 2012 US presidential election campaigns, Julius van de Laar worked for Barack Obama. The business magazine Capital ranks Julius van de Laar among the top 40 young professionals under 40 in the field of politics.

After studying political science and communication in the USA, van de Laar spent two years as a full-time campaigner in the presidential election campaign for Barack Obama. His tasks included mobilising voters and recruiting campaign workers - with a successful combination of proven campaign strategies and the new social media. After Obama's election victory, van de Laar brought his experience as an external consultant to the German Bundestag election campaign in 2009. He then served as head and spokesperson for the German section of the campaign organisation Avaaz until 2010. Finally, he also supported Obama's second election campaign in the USA as staff director in Ohio, which is one of the most important swing states. This is where Barack Obama's re-election as President of the United States was ultimately decided.

Today, Julius van de Laar advises NGOs, political organisations and companies on strategic orientation as well as the development and implementation of campaigns with the company he founded, Van de Laar Campaigning. Among others, he has supported and advised Amnesty International and Greenpeace in inspiring and mobilising their target groups. His focus is on topics such as storytelling, multi-channel campaigning, membership recruitment and mobilisation, fundraising, social media and digital CRM strategies.

As a commentator on current political events, Julius von de Laar is regularly featured in the media. He holds seminars and workshops and is a much sought-after speaker on topics such as digital campaigning, storytelling, fundraising and political communication. He describes how international campaigns are orchestrated behind the scenes and gives concrete examples of which strategies and measures lead to success.


  • Inside the Campaign
  • Storytelling
  • Big Data