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Karren Brady

Vice-Chairman West Ham United FC
One of the most Influential Women in Britain


Motivation & Leadership





Karren Brady is a sporting executive, politician, television personality, newspaper columnist, author and novelist. She is featured in the BBC One series The Apprentice as an aide to Lord Sugar and he was the Small Business Ambassador to the UK Government under Prime Minister David Cameron.

Brady’s career began as a trainee at the advertising agency Saatchi & Saatchi . A year later she joined the London Broadcasting Company LBC as an advertising account executive. She was offered a job with Sport Newspapers and within one year she became one of its directors at the age of 20.

Karren is now known as “The First Lady of Football”. She was Managing Director of Birmingham City Football Club from 1993 to 2009 and during that time turned the Club’s fortunes around. She took over Birmingham City FC when it was in administration, and in her first year at the helm, the Club recorded a financial trading profit. In 1996 the Club made an overall profit for the first time in modern history and in February 1997 the Club launched on the Stock market valued at the time of float at £25,000,000; she was the youngest Managing Director of a PLC in the UK. In January 2010, Karren was appointed Vice Chairman of West Ham United FC.

She has hosted her own TV show, Brady Bunch, and has also presented both Loose Women and Live Talk on ITV and she has also presented Central Weekend Live. She is regularly featured in the news, on TV and radio and has also written four books. Karren is a columnist for The Sun newspaper and a judge of the Cosmopolitan Women of Achievement Awards and the Sports Industry Awards.

Brady has long been renowned for championing the cause of women in business. She has repeatedly called upon her fellow female professionals to help those trying to make their way in the business world.

She was voted by Cosmopolitan as one of the 100 most powerful women in the world in 2004 and in 2006 and she was acknowledged as one of the most influential women in Britain by the Daily Mail. In October 2007 she was voted Business Woman of the Year and in November 2008 she was named as one of the top leadership role models in a national poll.November 2010 saw Karren listed in the business category of The Sunday Telegraph’s ‘100 Most Powerful Women in Britain’, whilst she was also included in the Evening Standard’s list of ‘London's 1000 Most Influential People 2010’. On 22 September 2014, Brady was elevated to the House of Lords as a Conservative life peer, taking the title Baroness Brady.


  • Leadership
  • Motivation
  • Teamwork
  • Management
  • Women in Business

Press & more

Karren Brady on 6 Qualities of a Successful Entrepreneur
In an interview with SmallBusiness Baroness Karren Brady talks about the six qualities a successful entrepreneur should have. Karren Brady is one of the biggest names in UK business and best known as Lord Sugar’s advisor on The Apprentice. In the interview she talks about how to develop a resilient mindset, about the negotiating process to move West Ham Football Club back to the Olympic Stadium and about setting deadlines in an ambitious and realistic way. Read the full interview here.